Texas State University has implemented the "NEXT" campaign to personalize educational experiences and support the local community of Central Texas. The NEXT theme is representative of a vibrant and diverse generation of leaders who will attend Texas State and continue to lead a legacy toward a brighter future. This vivid branding was conceptualized and produced by members of the university's marketing department and supporting communications coordinators. As a communications and outreach coordinator for the College of Education, I utilized the revised format to highlight the department's success. This included faculty achievements, student awards, monthly newsletters, academic articles, and social media posts.